Although there is contradicting evidence on the impact of a company’s proactive environmental strategy on its environmental performance, recent research shows such an approach can indeed make a difference.

Business Processes, Logistics & Information Systems
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article is based on the paper Proactive environmental strategy in a supply chain context: the mediating role of investments, which was published in the International Journal of Production Research (Handle
Erasmus Research Institute of Management

Ateş, M.A, Bloemhof-Ruwaard, J.M, van Raaij, E.M, & Wynstra, J.Y.F. (2012). Proactive environmental strategies pay off. RSM Discovery - Management Knowledge, 9(1), 12–13. Retrieved from