The introduction of public transport smart cards means it is now possible to forecast how behavioural change stimulators, such as time-variable pricing, will impact passenger activity. This is an invaluable tool for managing revenue in a sustainable way, not just in the public transport sector, but also for every industry constrained by peak-loading capacity.

RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Li, T., Vervest, P., & Lovric, M. (2012). Sustainable revenue management. RSM Discovery - Management Knowledge, 11(3), 8–9. Retrieved from