The introduction of public transport smart cards means it is now possible to forecast how behavioural change stimulators, such as time-variable pricing, will impact passenger activity. This is an invaluable tool for managing revenue in a sustainable way, not just in the public transport sector, but also for every industry constrained by peak-loading capacity.

Business Processes, Logistics & Information Systems
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article is based on the paper Sustainable revenue management: a smart card enabled agent-based modelling approach, written by Ting Li, Peter Vervest and Milan Lovric’. The paper is to be published in Decision Support Systems and is available online at: http://, RePub Handle
Rotterdam School of Management (RSM), Erasmus University

Li, T, Vervest, P.H.M, & Lovric, M. (2012). Sustainable revenue management. RSM Discovery - Management Knowledge, 11(3), 8–9. Retrieved from