2013
Making business sense of cross-industry innovation
Publication
Publication
RSM Discovery - Management Knowledge , Volume 13 - Issue 1 p. 10- 12
Schumpeter, the renowned economist, defined innovation as ‘new combinations’ of existing elements. Today’s business environment provides valuable opportunities for such innovation, in which existing technologies, products and services from various industries are creatively adapted and then launched successfully into new, unconnected business areas. But there are rules to be followed.
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hdl.handle.net/1765/39959 | |
RSM Discovery Magazine Collection | |
RSM Discovery - Management Knowledge | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Jaspers, F., & van den Ende, J. (2013). Making business sense
of cross-industry innovation. RSM Discovery - Management Knowledge, 13(1), 10–12. Retrieved from http://hdl.handle.net/1765/39959 |