Should advertisers use skinny models?
RSM Discovery - Management Knowledge , Volume 2 - Issue 1 p. 12- 13
The size of the models you show in advertising affects how consumers feel about themselves and your products. A woman’s body image is an important source of her self-esteem, yet approximately 50% of girls and young women report being dissatisfied with their bodies.
|RSM Discovery Magazine Collection|
|RSM Discovery - Management Knowledge|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Smeesters, D.H.R.V, Mussweiler, T, & Mandel, N. (2010). Should advertisers use skinny models?. RSM Discovery - Management Knowledge, 2(1), 12–13. Retrieved from http://hdl.handle.net/1765/40003
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