2010-06-01
Are women more loyal customers than men?
Publication
Publication
RSM Discovery - Management Knowledge , Volume 3 - Issue 2 p. 10- 11
For almost every company the retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40008 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
|
van Osselaer, S., Melnyk, V., & Bijmolt, T. (2010). Are women more loyal
customers than men?. RSM Discovery - Management Knowledge, 3(2), 10–11. Retrieved from http://hdl.handle.net/1765/40008 |
|
