Are women more loyal customers than men?
RSM Discovery - Management Knowledge , Volume 3 - Issue 2 p. 10- 11
For almost every company the retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability.
|RSM Discovery Magazine Collection|
|RSM Discovery - Management Knowledge|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
van Osselaer, S.M.J, Melnyk, V, & Bijmolt, T.H.A. (2010). Are women more loyal customers than men?. RSM Discovery - Management Knowledge, 3(2), 10–11. Retrieved from http://hdl.handle.net/1765/40008
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