2010-06-01
Viral marketing can be a safe bet
Publication
Publication
RSM Discovery - Management Knowledge , Volume 3 - Issue 2 p. 12- 14
Today, from a business and marketing perspective, vast numbers of customers and potential customers interact with one another through electronic and online channels that range from emails to social media hubs such as Facebook, MySpace and Twitter.
| Additional Metadata | |
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| , , | |
| hdl.handle.net/1765/40034 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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van der Lans, R., van Bruggen, G.& Wierenga, B. (2010). Viral marketing can be a safe bet. RSM Discovery - Management Knowledge, 3(2), 12–14.http://hdl.handle.net/1765/40034 |
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