2011-08-01
Gender identity and breast cancer campaigns
Publication
Publication
RSM Discovery - Management Knowledge , Volume 7 - Issue 3 p. 4- 6
Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40036 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Puntoni, S., Sweldens, S., & Tavassoli, N. (2011). Gender identity and breast cancer campaigns. RSM Discovery - Management Knowledge, 7(3), 4–6. Retrieved from http://hdl.handle.net/1765/40036 |
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