2012
Customer empowerment in new product development
Publication
Publication
RSM Discovery - Management Knowledge , Volume 9 - Issue 1 p. 16- 17
Companies have traditionally taken responsibility for deciding what products and product innovations are offered to customers. However, a growing number of companies are turning this relationship on its head by asking customers not only for help in creating new products, but also in deciding which ones should be produced.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40039 | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Fuchs, C., & Schreier, M. (2012). Customer empowerment
in new product development. RSM Discovery - Management Knowledge, 9(1), 16–17. Retrieved from http://hdl.handle.net/1765/40039 |
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