2012-08-01
Understanding marketing decision-making
Publication
Publication
RSM Discovery - Management Knowledge , Volume 11 - Issue 3 p. 12- 14
While a whole range of factors influences the outcomes of a marketing policy, it is managerial decision-making that can really make a difference. A clearer understanding of how marketers make decisions should therefore improve their quality.
| Additional Metadata | |
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| hdl.handle.net/1765/40041 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Wierenga, B. (2012). Understanding marketing decision-making. RSM Discovery - Management Knowledge, 11(3), 12–14. Retrieved from http://hdl.handle.net/1765/40041 |
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