The systematic instability
 of consumer preferences

Contrary to conventional thinking, research has shown that consumer choice is a motivational and dynamic process based on goals and ‘circumstances’.

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Keywords	Marketing
Persistent URL	hdl.handle.net/1765/40043
Series	RSM Discovery Magazine Collection
Journal	RSM Discovery - Management Knowledge
Note	This article draws its inspiration from A Goal-Based Model of Product Evaluation and Choice, which was written by Stijn van Osselaer and Chris Janiszewski and published in Journal of Consumer Research, Vol. 39, No. 2 (August 2012), pp. 260-292, RePub Handle http://repub.eur.nl/res/pub/31701
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Osselaer, S. (2012). The systematic instability of consumer preferences. RSM Discovery - Management Knowledge, 12(4), 14–16. Retrieved from http://hdl.handle.net/1765/40043

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