2010-08-01
How design can improve company performance
Publication
Publication
RSM Discovery - Management Knowledge , Volume 4 - Issue 3 p. 4- 6
Emphasising design and including designers in product development teams contributes to new product success. Likewise, involving designers in developing websites and corporate visual identity helps to improve firm image. When taken together this can contribute to improved company performance. These are the main findings of research conducted in a survey of nearly 400 managers in Dutch firms from both manufacturing and service sectors.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40049 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
|
van den Ende, J., Candi, M., & Gemser, G. (2010). How design can improve company performance. RSM Discovery - Management Knowledge, 4(3), 4–6. Retrieved from http://hdl.handle.net/1765/40049 |
|
