The need for sustainable long-term performance is an expectation driving the actions of those at the top of organisations. Yet there are few illusions about just how difficult that is to achieve – nor is it easy to determine precisely what should be measured and how.

hdl.handle.net/1765/40123
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Yip, G., Devinney, T., & Johnson, G. (2009). Measure for measure: new ways of looking
at the long-term performance of firms. RSM Discovery - Management Knowledge, 1(Autumn), 12–14. Retrieved from http://hdl.handle.net/1765/40123

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