The need for sustainable long-term performance is an expectation driving the actions of those at the top of organisations. Yet there are few illusions about just how difficult that is to achieve – nor is it easy to determine precisely what should be measured and how.

Strategy & entrepreneurship
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
‘Measuring long term superior performance: the UK’s long-term superior performers’ by George S. Yip, Timothy M. Devinney and Gerry Johnson is published in Long Range Planning, June 2009. The full article can be found online at, RePub handle
Rotterdam School of Management (RSM), Erasmus University

Yip, G.S, Devinney, T.M, & Johnson, G. (2009). Measure for measure: new ways of looking at the long-term performance of firms. RSM Discovery - Management Knowledge, 1(Autumn), 12–14. Retrieved from


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