In today’s fast-paced, knowledge-based environments, companies need to develop new business opportunities continuously in order to take advantage of technological and market changes.
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Volberda, H., van den Bosch, F., & Burgers, H. (2010). Why innovative business
development projects fail. RSM Discovery - Management Knowledge, 3(2), 7–9. Retrieved from