In today’s fast-paced, knowledge-based environments, companies need to develop new business opportunities continuously in order to take advantage of technological and market changes.

Strategy & Entrepreneurship
hdl.handle.net/1765/40124
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article is based on: ‘Why new business development projects fail: coping with the differences of technological versus market knowledge.’ Long Range Planning, Vol 41, Number 1, February 2008, RePub Handle http://repub.eur.nl/res/pub/13562
Rotterdam School of Management (RSM), Erasmus University

Volberda, H.W, van den Bosch, F.A.J, & Burgers, J.H. (2010). Why innovative business development projects fail. RSM Discovery - Management Knowledge, 3(2), 7–9. Retrieved from http://hdl.handle.net/1765/40124