Why innovative business development projects fail
RSM Discovery - Management Knowledge , Volume 3 - Issue 2 p. 7- 9
In today’s fast-paced, knowledge-based environments, companies need to develop new business opportunities continuously in order to take advantage of technological and market changes.
|RSM Discovery Magazine Collection|
|RSM Discovery - Management Knowledge|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Volberda, H.W, van den Bosch, F.A.J, & Burgers, J.H. (2010). Why innovative business development projects fail. RSM Discovery - Management Knowledge, 3(2), 7–9. Retrieved from http://hdl.handle.net/1765/40124
|TechnoMarketing_Knowledge.jpg Photo Image , 96kb|