In today’s fast-paced, knowledge-based environments, companies need to develop new business opportunities continuously in order to take advantage of technological and market changes.

Strategy & Entrepreneurship
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article is based on: ‘Why new business development projects fail: coping with the differences of technological versus market knowledge.’ Long Range Planning, Vol 41, Number 1, February 2008, RePub Handle
Rotterdam School of Management (RSM), Erasmus University

Volberda, H.W, van den Bosch, F.A.J, & Burgers, J.H. (2010). Why innovative business development projects fail. RSM Discovery - Management Knowledge, 3(2), 7–9. Retrieved from