2012
The age of the consumer innovator
Publication
Publication
RSM Discovery - Management Knowledge , Volume 9 - Issue 1 p. 14- 15
Consumers increasingly generate product innovations themselves, a fact that has important consequences for companies and how they organise their R&D. It also highlights the need for a new perspective on the role played by customers in product development.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/40127 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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de Jong, J. (2012). The age of the consumer innovator. RSM Discovery - Management Knowledge, 9(1), 14–15. Retrieved from http://hdl.handle.net/1765/40127 |
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