The age of the consumer innovator
RSM Discovery - Management Knowledge , Volume 9 - Issue 1 p. 14- 15
Consumers increasingly generate product innovations themselves, a fact that has important consequences for companies and how they organise their R&D. It also highlights the need for a new perspective on the role played by customers in product development.
|RSM Discovery Magazine Collection|
|RSM Discovery - Management Knowledge|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
de Jong, J.P.J. (2012). The age of the consumer innovator. RSM Discovery - Management Knowledge, 9(1), 14–15. Retrieved from http://hdl.handle.net/1765/40127
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