Establishing the optimal level of entrepreneurial orientation within a company can deliver excellent and sustainable results. It is self-evidently a key to commercial success. Getting it wrong will demotivate and frustrate a work force, almost inevitably leading to sub-optimal performance at best, and corporate failure at worst.

hdl.handle.net/1765/40131
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

van Doorn, S. (2012). Managing entrepreneurial orientation. RSM Discovery - Management Knowledge, 10(2), 20–22. Retrieved from http://hdl.handle.net/1765/40131

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