2012-05-01
Managing entrepreneurial orientation
Publication
Publication
RSM Discovery - Management Knowledge , Volume 10 - Issue 2 p. 20- 22
Establishing the optimal level of entrepreneurial orientation within a company can deliver excellent and sustainable results. It is self-evidently a key to commercial success. Getting it wrong will demotivate and frustrate a work force, almost inevitably leading to sub-optimal performance at best, and corporate failure at worst.
Additional Metadata | |
---|---|
hdl.handle.net/1765/40131 | |
RSM Discovery Magazine Collection | |
RSM Discovery - Management Knowledge | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
van Doorn, S. (2012). Managing entrepreneurial orientation. RSM Discovery - Management Knowledge, 10(2), 20–22. Retrieved from http://hdl.handle.net/1765/40131 |