History is strewn with products – some even technically superior – that markets have eventually rejected because they lacked industry acceptance and approval. What can businesses do to prevent this?

Business preocesses, logistics & information systems
hdl.handle.net/1765/41646
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article is partly based on the paper The Paradox of Standard Flexibility: The Effects of Co-evolution between Standard and Interorganizational Network, which was written by Jan van den Ende, Geerten van de Kaa, Simon den Uijl and Henk J. de Vries and published in Organization Studies, (2012), 5, 705-736 (RePub http://repub.eur.nl/res/pub/32869 ).
Erasmus Research Institute of Management

de Vries, H.J, & van den Ende, J.C.M. (2013). Why industry standards are pivotal. RSM Discovery - Management Knowledge, 14(2), 16–17. Retrieved from http://hdl.handle.net/1765/41646

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