History is strewn with products – some even technically superior – that markets have eventually rejected because they lacked industry acceptance and approval. What can businesses do to prevent this?

RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Erasmus Research Institute of Management

de Vries, H., & van den Ende, J. (2013). Why industry standards are pivotal. RSM Discovery - Management Knowledge, 14(2), 16–17. Retrieved from http://hdl.handle.net/1765/41646


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