Why industry standards are pivotal
RSM Discovery - Management Knowledge , Volume 14 - Issue 2 p. 16- 17
History is strewn with products – some even technically superior – that markets have eventually rejected because they lacked industry acceptance and approval. What can businesses do to prevent this?
|RSM Discovery Magazine Collection|
|RSM Discovery - Management Knowledge|
|Organisation||Erasmus Research Institute of Management|
de Vries, H.J, & van den Ende, J.C.M. (2013). Why industry standards are pivotal. RSM Discovery - Management Knowledge, 14(2), 16–17. Retrieved from http://hdl.handle.net/1765/41646