2013-06-01
Why industry standards are pivotal
Publication
Publication
RSM Discovery - Management Knowledge , Volume 14 - Issue 2 p. 16- 17
History is strewn with products – some even technically superior – that markets have eventually rejected because they lacked industry acceptance and approval. What can businesses do to prevent this?
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hdl.handle.net/1765/41646 | |
RSM Discovery Magazine Collection | |
RSM Discovery - Management Knowledge | |
Organisation | Erasmus Research Institute of Management |
de Vries, H., & van den Ende, J. (2013). Why industry standards are pivotal. RSM Discovery - Management Knowledge, 14(2), 16–17. Retrieved from http://hdl.handle.net/1765/41646 |