The most effective visions of change given by leaders in organisations are those that assure employees of the things that won’t change rather than the things that will. For employees, ensuring the continuity of organisational identity is not only reassuring but also essential.

hdl.handle.net/1765/41655
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Venus, M. (2013). Visions of continuity as visions of change. RSM Discovery - Management Knowledge, 15(3), 20–22. Retrieved from http://hdl.handle.net/1765/41655

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