Joost Leunissen: Why didn't I get an apology?

Conflicts are bound to happen when people interact closely. An effective apology can have the power to disarm potential conflict and avoid it escalating into a full-blown clash, but offenders are still often unwilling to offer them. Why is this the case? Watch as PhD candidate Joost Leunissen of RSM reveals which psychological drivers actually determine what will get you that apology and what won’t. Leunissen’s PhD dissertation ‘All Apologies: On the willingness of perpetrators to apologize’, exposes the victim’s reaction to an offence. It also describes the relationship between offender and victim; both are determining factors in the offender’s willingness to apologise. His research shows that apologies are usually offered when least desired by the victim, and that offenders often overestimate how difficult the apology will be for them to make.