2014-02-19
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Publication
Publication
How can an organisation stay alive if nobody knows about it? Marketing is possibly the most important thing to keep a business running, as it directly affects its recognition and sales. Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
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hdl.handle.net/1765/50525 | |
RSM Discovery Collection | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Puntoni, S. (2014). Stefano Puntoni: Marketing is the channel that allows firms to reach customers. RSM Discovery Collection. Retrieved from http://hdl.handle.net/1765/50525 |
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video stefano puntoni Online Video | |
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