Global solidarity opinion poll (GSOP): A roadmap

Abstract

With economic uncertainty and increasing questioning of the effectiveness of aid, the OECD Development Centre has felt it may be useful to invest more in campaigning for the fight against poverty. As effective public engagement requires comparative information about public awareness across countries, available results of current national polls on development cooperation are deemed falling short of delivering this. While often valid and reliable in their own right, they do not sufficiently provide comparison between different countries and different moments in time, nor do they include the points of view of citizens in both emerging donor and recipient countries.