Abstract

Although innovation is one the hottest management topics of the 21st century, very few firms excel at it. Here, in the first RSM Insight debate, three of the school’s leading management scholars discuss how firms should approach the subject of innovation and what it takes to be successful at it.

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hdl.handle.net/1765/50713
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Gilbert, R. (2014). Innovate or perish: The RSM Insight debate. RSM Discovery - Management Knowledge, 17(1), 8–11. Retrieved from http://hdl.handle.net/1765/50713