2014-03-01
Consumer responses to ethnic targeted marketing
Publication
Publication
RSM Discovery - Management Knowledge , Volume 17 - Issue 1 p. 16- 17
Abstract
Marketing is impacted more than ever by demographic change, to the extent that practitioners targeting ethnic groups should re-think their approach depending upon the strength with which different generations identify with their cultural heritage.
| Additional Metadata | |
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| hdl.handle.net/1765/50716 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Lenoir, A.-S., & Puntoni, S. (2014). Consumer responses to ethnic targeted marketing. RSM Discovery - Management Knowledge, 17(1), 16–17. Retrieved from http://hdl.handle.net/1765/50716 |
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