How to manage consumers’ packaging perceptions

Ordabayeva, Nailya

Abstract

Marketers are constantly confronted with new complexities in consumer markets. Withstanding significant changes in the economy, as well as growing competition from private labels, is a major challenge. In today’s turbulent environment, packaging has emerged as a tool to help marketers preserve profitability.

Additional Metadata
Keywords	Business processes, logistics & information systems
Persistent URL	hdl.handle.net/1765/50724
Series	RSM Discovery Magazine Collection
Journal	RSM Discovery - Management Knowledge
Note	This article is based on the paper Predicting and Managing Consumers’ Package Size Impressions, written by Nailya Ordabayeva & Pierre Chandon and published in the American Marketing Association Journal of Marketing, Vol. 77 (September 2013), 123-137. RePub http://repub.eur.nl/pub/39532.
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ordabayeva, N. (2013). How to manage consumers’ packaging perceptions. RSM Discovery - Management Knowledge, 16(4), 11–13. Retrieved from http://hdl.handle.net/1765/50724

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