Vareska van de Vrande: Companies need to open their gates to innovation

As innovation becomes more democratic, many of the best ideas for new products and services no longer originate in well-financed corporate and government laboratories. Instead, they come from almost anywhere and anyone. Increasingly, organisations are considering open-innovation processes, but how safe is it really to ‘show your cards’? Vareska van de Vrande shows us the benefits of getting outsiders on board.