Political preference predicts movie choice

What predicts whether a movie will become a box-office success or a flop? Movie theater operators desperately want to know, as they have to fill up the seats to make a profit. But in order to fill seats at cinemas, they have to show movies that people actually want to see. Assistant Professor Jason Roos of Rotterdam School of Management, Erasmus University (RSM) found out we can forecast a movie's success by looking at the political preferences of our local audience.