1997
Are decision support systems helping marketers? (A framework for analysis and a literature review)
Publication
Publication
This article provides an overview and integrates relevant literature of empirical research of the effectiveness and efficiency of DSS for marketing. First we present a structural framework on how to analyze the different empirical studies. Then we summarize the outcomes. Finally we draw some conclusions and give some suggestions for further research.
Additional Metadata | |
---|---|
, , | |
hdl.handle.net/1765/516 | |
Organisation | Erasmus School of Economics |
Waalewijn, P., & de Swaan Arons, H. (1997). Are decision support systems helping marketers? (A framework for analysis and a literature review). Retrieved from http://hdl.handle.net/1765/516 |