2004-12-01
Introduction to the special issue on global marketing
Publication
Publication
International Journal of Research in Marketing , Volume 21 - Issue 4 p. 321- 322
| Additional Metadata | |
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| doi.org/10.1016/j.ijresmar.2004.10.001, hdl.handle.net/1765/52303 | |
| International Journal of Research in Marketing | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Dekimpe, M., & Lehmann, D. (2004). Introduction to the special issue on global marketing. International Journal of Research in Marketing, 21(4), 321–322. doi:10.1016/j.ijresmar.2004.10.001 |
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