2009-06-01
Preface to a debate
Publication
Publication
International Journal of Research in Marketing , Volume 26 - Issue 2 p. 153
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doi.org/10.1016/j.ijresmar.2009.03.001, hdl.handle.net/1765/53784 | |
International Journal of Research in Marketing | |
Organisation | Erasmus Research Institute of Management |
Lehmann, D., & Stremersch, S. (2009). Preface to a debate. International Journal of Research in Marketing, 26(2). doi:10.1016/j.ijresmar.2009.03.001 |