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G. Gemser (Gerda) and M.A.A.M. Leenders (Mark)

2001

How integrating industrial design in the product development process impacts on company performance

Publication

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Journal of Product Innovation Management , Volume 18 - Issue 1 p. 28- 38

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Persistent URL doi.org/10.1016/S0737-6782(00)00069-2, hdl.handle.net/1765/55885
Journal Journal of Product Innovation Management
Organisation Rotterdam School of Management (RSM), Erasmus University
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Gemser, G., & Leenders, M. (2001). How integrating industrial design in the product development process impacts on company performance. Journal of Product Innovation Management, 18(1), 28–38. doi:10.1016/S0737-6782(00)00069-2
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