2005-10-05
Behavior activation is not enough
Publication
Publication
Journal of Consumer Psychology , Volume 15 - Issue 3 p. 218- 224
We believe there is insufficient support for the direct perception-to-behavior and the direct goal-to-behavior explanations of nonconsciously mediated behavior. We propose a nonconscious behavioral choice model. We argue that behavioral choice depends on means activation, goal activation, and the relative value of a behavior for achieving a goal. Copyright
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| doi.org/10.1207/s15327663jcp1503_6, hdl.handle.net/1765/56424 | |
| Journal of Consumer Psychology | |
| Organisation | Erasmus Research Institute of Management |
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Janiszewski, C., & van Osselaer, S. (2005). Behavior activation is not enough. Journal of Consumer Psychology (Vol. 15, pp. 218–224). doi:10.1207/s15327663jcp1503_6 |
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