2005-07-01
Rejoinder for Measuring short- And long-run promotional effectiveness on scanner data using persistence modelling
Publication
Publication
Applied Stochastic Models in Business and Industry , Volume 21 - Issue 4-5 p. 421- 422
Additional Metadata | |
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doi.org/10.1002/asmb.583, hdl.handle.net/1765/57643 | |
Applied Stochastic Models in Business and Industry | |
Organisation | Erasmus Research Institute of Management |
Dekimpe, M., Hanssens, D., Nijs, V. R., & Steenkamp, J.-B. (2005). Rejoinder for Measuring short- And long-run promotional effectiveness on scanner data using persistence modelling. Applied Stochastic Models in Business and Industry (Vol. 21, pp. 421–422). doi:10.1002/asmb.583 |