Rejoinder for Measuring short- And long-run promotional effectiveness on scanner data using persistence modelling

2005-07-01

Additional Metadata
Persistent URL	doi.org/10.1002/asmb.583, hdl.handle.net/1765/57643
Journal	Applied Stochastic Models in Business and Industry
Organisation	Erasmus Research Institute of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dekimpe, M., Hanssens, D., Nijs, V. R.& Steenkamp, J.-B. (2005). Rejoinder for Measuring short- And long-run promotional effectiveness on scanner data using persistence modelling. In Applied Stochastic Models in Business and Industry (Vol. 21, Numbers 4-5, pp. 421–422).https://doi.org/10.1002/asmb.583

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