The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

2004-03-01

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Persistent URL	doi.org/10.1111/j.0737-6782.2004.00059.x, hdl.handle.net/1765/58152
Journal	Journal of Product Innovation Management
Organisation	Erasmus Research Institute of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langerak, F., Hultink, E. J.& Robben, H. (2004). The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance. In Journal of Product Innovation Management (Vol. 21, Number 2, pp. 79–94).https://doi.org/10.1111/j.0737-6782.2004.00059.x

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