The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

2004-03-01

Additional Metadata
Persistent URL	doi.org/10.1111/j.0737-6782.2004.00059.x, hdl.handle.net/1765/58152
Journal	Journal of Product Innovation Management
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langerak, F., Hultink, E. J., & Robben, H. (2004). The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance. Journal of Product Innovation Management (Vol. 21, pp. 79–94). doi:10.1111/j.0737-6782.2004.00059.x

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