The theoretical underpinnings of customer asset management: A framework and propositions for future research

2004-06-01

Additional Metadata
Keywords	Cross-buying, Customer asset management, Customer behavior, Customer equity, Loyalty, Relationship marketing, Retention, Service usage, Services
Persistent URL	doi.org/10.1177/0092070304263341, hdl.handle.net/1765/61115
Journal	Journal of the Academy of Marketing Science
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bolton, R. N., Lemon, K., & Verhoef, P. (2004). The theoretical underpinnings of customer asset management: A framework and propositions for future research. Journal of the Academy of Marketing Science (Vol. 32, pp. 271–292). doi:10.1177/0092070304263341

Publication