Cross-buying, Customer asset management, Customer behavior, Customer equity, Loyalty, Relationship marketing, Retention, Service usage, Services
dx.doi.org/10.1177/0092070304263341, hdl.handle.net/1765/61115
Journal of the Academy of Marketing Science
Erasmus Research Institute of Management

Bolton, R.N, Lemon, K, & Verhoef, P.C. (2004). The theoretical underpinnings of customer asset management: A framework and propositions for future research. Journal of the Academy of Marketing Science (Vol. 32, pp. 271–292). doi:10.1177/0092070304263341