My stance is that copyright policy should be viewed as part of cultural policy; cultural economists have had a great deal to say about subsidy and cultural policy but very little about copyright, though cultural economics is well placed to analyse copyright as an incentive to creativity in the creative industries because of its understanding of cultural policy and of artists' labour markets. The article contrasts subsidy and copyright as policy tools and briefly discusses two current policy problems in relation to copyright-regulating copyright collection societies and the so-called 'copyright levy'-arguing that these are the sort of issues cultural economists could (and should) be dealing with.