Attribute importance, Conjoint analysis, Context effects
dx.doi.org/10.1023/A:1015063125062, hdl.handle.net/1765/65255
Marketing Letters: a journal of research in marketing
Erasmus Research Institute of Management

Verlegh, P.W.J, Schifferstein, H.N.J, & Wittink, F. (2002). Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance. Marketing Letters: a journal of research in marketing, 13(1), 41–52. doi:10.1023/A:1015063125062