2007-05-22
Home country bias in product evaluation: The complementary roles of economic and socio-psychological motives
Publication
Publication
Journal of International Business Studies , Volume 38 - Issue 3 p. 361- 373
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doi.org/10.1057/palgrave.jibs.8400269, hdl.handle.net/1765/67204 | |
Journal of International Business Studies | |
Organisation | Erasmus Research Institute of Management |
Verlegh, P.W.J. (2007). Home country bias in product evaluation: The complementary roles of economic and socio-psychological motives. Journal of International Business Studies, 38(3), 361–373. doi:10.1057/palgrave.jibs.8400269
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