Charities: How important is performance to donors?
International Journal of Quality & Reliability Management , Volume 26 - Issue 1 p. 5- 22
Purpose - This paper seeks to develop insights into the charity selection criteria used by individual donors, and the information that charities provide to individual donors. Design/methodology/approach - Charities are defined as organizations involved in health, international aid, wellbeing, and nature and environment. In this paper the main focus is on one type of charity stakeholder; the individual donor. The research is undertaken through an internet survey among Dutch donors and through interviews at eight case studies of Dutch charities. Findings - Based on the internet survey it can be concluded that effectiveness is seen as important, but not as the major criterion in the selection of a charity. The case studies show that charities do not have standardized reporting systems in order to inform their donors on their performances Practical implications - Based on this research it can be concluded that there is a need for management of charities to develop both measures of internal efficiency and of external effectiveness. Originality/value - The literature review identified a lack of empirical data available on the charity sector; this paper tries to fill that gap.
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|International Journal of Quality & Reliability Management|
|Organisation||Erasmus Research Institute of Management|
van Iwaarden, J.D, van der Wiele, A, Williams, A.R.T, & Moxham, C. (2009). Charities: How important is performance to donors?. International Journal of Quality & Reliability Management, 26(1), 5–22. doi:10.1108/02656710910924143