An analysis of marketing strategies concerning Dutch book advertisements 1770-1790 (especially advertisements in the Rotterdamsche Courant).

advertisements, booksellers, eighteenth century, marketing strategies, the Netherlands
dx.doi.org/10.1163/15700690-12341257, hdl.handle.net/1765/68255
Quaerendo
Department of History

Baggerman, J.A. (2012). Excitement and sensation on a postage stamp. Dutch book advertisements as a go-between in the eighteenth century. Quaerendo, 42(3-4), 274–285. doi:10.1163/15700690-12341257