Excitement and sensation on a postage stamp. Dutch book advertisements as a go-between in the eighteenth century

2012-12-01

Quaerendo , Volume 42 - Issue 3-4 p. 274- 285

An analysis of marketing strategies concerning Dutch book advertisements 1770-1790 (especially advertisements in the Rotterdamsche Courant).

Additional Metadata
Keywords	advertisements, booksellers, eighteenth century, marketing strategies, the Netherlands
Persistent URL	doi.org/10.1163/15700690-12341257, hdl.handle.net/1765/68255
Journal	Quaerendo
Organisation	Department of History
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baggerman, A. (2012). Excitement and sensation on a postage stamp. Dutch book advertisements as a go-between in the eighteenth century. Quaerendo, 42(3-4), 274–285. doi:10.1163/15700690-12341257

Publication