This paper analyses the effect of literary prizes and nominations on the subsequent market success using a panel dataset of Dutch-language titles from January 2003 to June 2005. The analysis indicates winning a prize generally has a positive effect on the ensuing sales, whereas nominations do not generate additional sales. The precise effect differs depending on the particular prize. Winning a "home" debut prize has a significant positive effect on sales, and, to a lesser extent, "established" literary prizes have a significant positive effect on the sales of the winning title, but winning a debut prize in the Netherlands, the neighbouring country, has no effect on sales in Belgium.

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Journal of Cultural Economics
Department of History

Ashworth, A., Heyndels, B., & Werck, K. (2010). Expert judgements and the demand for novels in Flanders. Journal of Cultural Economics, 34(3), 197–218. doi:10.1007/s10824-010-9121-3