Fuzzy modeling of client preference from large data sets: An application to target selection in direct marketing

2001-02-01

IEEE Transactions on Fuzzy Systems , Volume 9 - Issue 1 p. 153- 163

Additional Metadata
Keywords	Client segmentation, Direct marketing, Fuzzy clustering, Fuzzy systems
Persistent URL	doi.org/10.1109/91.917121, hdl.handle.net/1765/72469
Journal	IEEE Transactions on Fuzzy Systems
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Setnes, M., & Kaymak, U. (2001). Fuzzy modeling of client preference from large data sets: An application to target selection in direct marketing. IEEE Transactions on Fuzzy Systems, 9(1), 153–163. doi:10.1109/91.917121

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