2012-03-29
Take your pick: Kate Moss or the Girl Next Door? - The effectiveness of cosmetics advertising
Publication
Publication
Journal of Advertising Research , Volume 52 - Issue 1 p. 15- 30
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doi.org/10.2501/JAR-52-1-015-030, hdl.handle.net/1765/76326 | |
Journal of Advertising Research | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Antioco, M., Smeesters, D., & le Boedec, A. (2012). Take your pick: Kate Moss or the Girl Next Door? - The effectiveness of cosmetics advertising. Journal of Advertising Research, 52(1), 15–30. doi:10.2501/JAR-52-1-015-030 |