We present a new method for visualizing similarities between objects. The method is called VOS, which is an abbreviation for visualization of similarities. The aim of VOS is to provide a low-dimensional visualization in which objects are located in such a way that the distance between any pair of objects reflects their similarity as accurately as possible. Because the standard approach to visualizing similarities between objects is to apply multidimensional scaling, we pay special attention to the relationship between VOS and multidimensional scaling.

Horseshoe Effect, Multidimensional Scaling, Sammon Mapping, VOS, Visualization of Similarities
Model Construction and Estimation (jel C51), Business Administration and Business Economics; Marketing; Accounting (jel M), Production Management (jel M11), Transportation Systems (jel R4)
Erasmus Research Institute of Management
hdl.handle.net/1765/7654
ERIM Report Series Research in Management
ERIM report series research in management Erasmus Research Institute of Management
Erasmus Research Institute of Management

van Eck, N.J.P, & Waltman, L. (2006). VOS: A New Method for Visualizing Similarities between Objects (No. ERS-2006-020-LIS). ERIM report series research in management Erasmus Research Institute of Management. Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/7654