2003-10-01
The effect of national culture on the adoption of innovations
Publication
Publication
Marketing Letters: a journal of research in marketing , Volume 14 - Issue 3 p. 217- 232
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doi.org/10.1023/A:1027452919403, hdl.handle.net/1765/76563 | |
Marketing Letters: a journal of research in marketing | |
Organisation | Erasmus Research Institute of Management |
van Everdingen, Y., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters: a journal of research in marketing, 14(3), 217–232. doi:10.1023/A:1027452919403 |