In this paper, the relation between the constructs operational complexity, Web-based orientation of the company and the company's distribution structure used for the fulfilment of Internet customer orders is investigated in the food home shopping branch. A model is proposed with relations between these constructs, which is researched through a survey among food e-tailers. A positive association between operational complexity and the distribution structure used could be established, meaning that more complex operations (with a full-line assortment and a large number of orders) tend to have special (Internet orders only) distribution centres for the fulfilment of Internet customer orders. Companies with a store infrastructure tend to keep using this existing infrastructure (unless the number of orders becomes large) and new Internet-only companies tend to use special Internet-orders only warehouses, unless the number of orders is small, in which case co-operation with existing stores is preferred.

Additional Metadata
Keywords Distribution, Electronic commerce, Food, Logistics, Retail trade
Persistent URL dx.doi.org/10.1108/09600030210434152, hdl.handle.net/1765/76652
Journal International Journal of Physical Distribution & Logistics Management
Citation
de Koster, M.B.M. (2002). Distribution structures for food home shopping. International Journal of Physical Distribution & Logistics Management, 32(5), 362–380. doi:10.1108/09600030210434152