Sustainable competitive advantage is a key concept in strategy practice and research, not least because of its intended result of persistent superior economic performance. Previous research revealed that persistent superior performance is very rare. Also, theory predicts that Schumpeterian innovation will erode sustainable competitive advantage and thus prevent leading established firms attain persistent superior economic performance. This study of Fortune Global 500 computer firms, active in a dynamic industry with widely acknowledged Schumpeterian innovations, found a relatively high ratio of firms achieving persistent superior economic performance.

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doi.org/10.1016/j.emj.2004.09.010, hdl.handle.net/1765/76705
European Management Journal
Erasmus Research Institute of Management

Baaij, M., Greeven, M.& van Dalen, J. (2004). Persistent superior economic performance, sustainable competitive advantage, and schumpeterian innovation: Leading established computer firms 1954-2000. European Management Journal, 22(5), 517–531.https://doi.org/10.1016/j.emj.2004.09.010