2014-09-01
Future trends in reputation management
Publication
Publication
RSM Discovery - Management Knowledge , Volume 19 - Issue 3 p. 5- 7
Companies must redefine their portfolio in such a way that people will perceive it as having added value for their personal lives, says RSM's Professor Cees van Riel, an expert in reputation management – and there's good reason for the world's biggest companies to believe him.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/77102 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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van Riel, C., & Morris, R. (2014). Future trends in reputation management. RSM Discovery - Management Knowledge, 19(3), 5–7. Retrieved from http://hdl.handle.net/1765/77102 |
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