2014-06-01
Politics and perceptions in the demand for movies
Publication
Publication
RSM Discovery - Management Knowledge , Volume 18 - Issue 2 p. 20- 22
Knowing which party a consumer votes for can potentially predict what kind of car they will drive, the brand of clothes they wear, and the name of the cologne on their bathroom shelf. It certainly predicts the kind of movie they will pay to see.
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| hdl.handle.net/1765/77109 | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Roos, J. (2014). Politics and perceptions in the demand for movies. RSM Discovery - Management Knowledge, 18(2), 20–22. Retrieved from http://hdl.handle.net/1765/77109 |
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