2014-09-01
The life cycle of social media
Publication
Publication
Abstract
Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry.
| Additional Metadata | |
|---|---|
| , | |
| hdl.handle.net/1765/77181 | |
| Econometric Institute Research Papers | |
| Organisation | Erasmus School of Economics |
|
Franses, P. H. (2014). The life cycle of social media (No. EI 2014-27). Econometric Institute Research Papers. Retrieved from http://hdl.handle.net/1765/77181 |
|
