RSM Outlook Spring 2007

Sustaining change (Rebecca Morris)

An interview with RSM alumnus and Royal DSM Managing Board member Feike Sijbesma.

Why celebrity sells: The brain mechanisms of persuasion (Vittorio Busato & Rebecca Morris)

Marketing researchers at RSM are combining the latest neuroimaging techniques to discover more about what goes on in the brains of consumers. For marketeers, this may help take the last remaining guesswork out of pricey advertising campaigns.

Green technology: The new IT (Tim Skelton & Rebecca Morris)

As sustainability becomes the next big investment boom, RSM Outlook talks to venture capitalist and RSM alumnus, Nityen Lal, about the business of going green.

The ET consultant (Rebecca Morris)

Else Boutkan (MBA ’00) develops business plans for entrepreneurs and companies with environmental technology suitable for the developing world.

Tap into social capital (Rebecca Morris)

To be a successful manager you need to know who your company’s "cultural carriers" are, says social network theorist Dr Karen Stephenson.

The changing face of business education (Rebecca Morris)

In the wake of the Bologna Accord, a new demographic of students in Europe is already emerging: Welcome to the new global classroom.