2011-07-01
RSM Outlook Summer 2011
Publication
Publication
Social Media: strategies for success
Connecting as a cultural imperative (Karen Stephenson)
Before developing any strategy for social media, it is essential to understand the fundamentals of why it is humans need to connect and network with one another. Karen Stephenson, a corporate anthropologist, provides the insights.
A little more conversation (Russell Gilbert)
For corporate communication expert Mignon van Halderen, the strength of social media is in the opportunities it gives companies to develop open dialogue with their many stakeholders.
What's that buzz? (Joe Figueiredo)
The social media revolution requires that traditional marketing models be revamped to cater for the demands of an online consumer-centric marketplace. So says, Cor Molenaar, Professor of eMarketing at RSM.
| Additional Metadata | |
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| , , , | |
| L. Sawahata (Lesa) , J. Whittern (Justine) | |
| Rotterdam School of Management (RSM), Erasmus University | |
| hdl.handle.net/1765/77274 | |
| RSM Outlook Magazine Collection | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Sawahata, L., & Whittern, J. (Eds.). (2011). RSM Outlook Summer 2011. (L. Sawahata & J. Whittern, Eds.)RSM Outlook Magazine Collection. Retrieved from http://hdl.handle.net/1765/77274 |
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